Why not sell your products for more money than the competition and spend less on marketing? That’s what Molson Coors’ has been able to do with their Blue Moon brand. According to a recent article in the Wall Street Journal, The giant Canadian beer brewer created Blue Moon and markets it as a Belgian craft beer. But it’s not Belgian, and it’s not really a craft beer. (Craft beers are made in small batches in small breweries.) But it’s a hit.

Through good distribution and word-of-mouth amplified by bartenders and cocktail waitresses, Blue Moon is one of the fastest growing beer brands. But the buzz isn’t generated by slick TV spots or marquee sponsorships. And it’s not the beer – it’s the presentation that gets people talking. Go to a bar and order a Blue Moon and there is a good chance they’ll garnish the rim of your glass with an orange slice. (Hey, citrus worked for Corona.) I don’t know if it tastes any better with an orange, but it’s certainly more remarkable.

Do you have an orange slice on your product or service? If you find one, it could cut your marketing budget, increase your sales and your margins.

-Jeff