Tom Monahan posted this very funny Andy Dick video on his blog, Before and After. Monahan points out that unlike Dick's character in the video who literally sleeps on his ideas, most people neglect a very important step in the creative process: incubation. Think about the "brainstorming" meetings that happen so often in companies. The group meets. They put ideas on the board. Then they pick the "best" idea and run with it. Inevitably a better idea will occur to someone after the meeting. But often it's too late. Company brainstorms should always be broken up into at least two sessions. Even better if there is a process where ideas are generated before the first brainstorm. Remember: ideas need sleep. The more sleep they get the fresher they are in the morning.