Wednesday, January 17, 2007
Kids grow like weeds; we all know that. But when I ordered my daughter's exact size the other day on swimoutlet.com, I hadn't realized that Speedo's run small and she runs tall. So I was stuck -- stuck with a frantic trip to the post office to return the wrong size; stuck with an inconvenient trip to Dick's Sporting Goods to buy another suit; and, most of all, stuck in a pinch with no suit for my daughter's swim meet.Or was I?
A quick log-on to the live chat feature on swimoutlet.com this week put me in touch with Lynn, probably an understanding working mom like me, who walked me through the easy return policy, waived the shipping fee on sending the new size, and gently insisted she help me order the new size today so it can be on its way before we need it for the meet.
What's this little size snafu have to to with today's marketing? Well, according to Andy Sernovitz, CEO of the Word of Mouth Marketing Association, "One active PTA mom recommends more products in a week than any club hopper." "Talkers," Sernovitz tells us, are step 1 of his Five T's of Word of Mouth Marketing. The medium of word of mouth marketing is real people.
So what's this real mom going to do? Tell all the other mothers I meet on the swim team and at camp and at work and at the grocery store, etc... about the superb service of swimoutlet.com. I'm happy to send more new customers to swimoutlet.com. Can your customers say the same of you?
- Susan
posted by Wowza at
10:10 AM
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67 Comments:
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Suicidal twin kills sister by mistake!
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Suicidal twin kills sister by mistake!
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Lottery: A tax on people who are bad at math.
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What is a free gift ? Aren't all gifts free?
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What is a free gift ? Aren't all gifts free?
Lottery: A tax on people who are bad at math.
Suicidal twin kills sister by mistake!
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Thanks to author.
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Please write anything else!
actually, that's brilliant. Thank you. I'm going to pass that on to a couple of people.
What is a free gift ? Aren't all gifts free?
Beam me aboard, Scotty..... Sure. Will a 2x10 do?
Change is inevitable, except from a vending machine.
Nice Article.
Oops. My brain just hit a bad sector.
Beam me aboard, Scotty..... Sure. Will a 2x10 do?
Lottery: A tax on people who are bad at math.
What is a free gift ? Aren't all gifts free?
Wonderful blog.
The gene pool could use a little chlorine.
When there's a will, I want to be in it.
Oops. My brain just hit a bad sector.
Friends help you move. Real friends help you move bodies
What is a free gift ? Aren't all gifts free?
What is a free gift ? Aren't all gifts free?
Clap on! , Clap off! clap@#&$NO CARRIER
Clap on! , Clap off! clap@#&$NO CARRIER
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