Would your customers be willing to throw a party just to talk about your products? If people get excited by your products, then you may do well to shift some of the money you spend on advertising and develop a program that gets customers to host parties and introduce your products.

Tabasco needed to introduce their new sweet and hot dipping sauce. Instead of launching a huge ad campaign to get lost in the maddening clutter, they engaged an army of influential "Buzz Agents" to invite friends to try the sauces.

MoveOn.org uses house parties and viral email invites to organize millions to donate money and participate in social action.

This isn't the same as Tupperware or Mary Kay. The hosts aren't being paid by the companies, these people have parties or share products with friends because they want to.

Why not have people who are excited share your product with people who trust them? Wouldn't that be a cause for celebration?