The video-game market is huge and therefore extremely competitive. This past Christmas both the Nintendo Wii and Playstation3 were released to the public.

The news about Nintendo's console was massive. They had decided to go with an affordable, graphically simplistic, innovative, group oriented, beautifully designed, system at the sacrifice of a technologically robust one like the PS3.

They did a great job and made record breaking sales across the country.

But now something interesting has happened. After months of being on the market you still (for the most part) can't find a Wii at your local retailer. This isn't the case with the PS3.

As it turns out, the shortage of Wii's is now being considered by many a clever marketing plan to increase and sustain the demand for the product.

It's a risky idea: Only make enough product for a handful of your market.

Apparently however, it's working as well as the rest of Nintendo's marketing plan.

The Word Of Mouth is at a surprisingly high level, everyone who doesn't have a Wii seems to want one, and perhaps most importantly something strange happens when a consumer such as myself walks into a video-console retailer:
I see the PS3, the XBOX360, I have the money to buy either, but there's something about the fact that if I just wait a little longer I could get the one that I have to wait for, and I have to admit, that's exactly what I'm going to do.

-Will