I'm not a big fan of punk music. But I'm a big fan of Punk Marketing, Richard Laermer and Mark Simmons' new book is a fun read and a powerful call-to-action for marketers of every stripe to stop bothering customers and start having meaningful, engaging conversations.
The book starts out with a manifesto of sorts. Here are some of the articles:
1. Avoid risk and die.2. Why not ask, "why not"?
3. Take a strong stand.
4. Don't pander.
5. Give up control.
6. Expose yourself.
7. Make enemies.
8. Know who you are.
9. No more marketing bullshit.

-Jeff