Monday, May 14, 2007
The Church of The Customer blog tells us about Fog Creek Software's service called Copilot, which can be used for remote computer assistance over the web. They decided to give away their service for free on Mothers Day. It's a simple holiday promotional idea that reminded me of the event a few weeks again that temporarily closed down our office. Ben and Jerry's gave away free ice cream on their anniversary. How did we hear about it? Our high-school student intern came in that afternoon and told us about it. When we went for our free cones there were a lot of high schoolers waiting in line. What a great way to start building brand loyalty among the youth.
Delmonicos was a great little Italian deli I used to frequent. It was run by two brothers in their 70's. Whenever you walked into the place one of them would slice off a piece of cheese and salami and hand it to you on a big sheet of wax paper. I couldn't walk out of there without buying something.
Free samples are an important part of new product introductions and an obvious tactic in food marketing, but often it's not considered in cases like software, big ticket items and intangibles. If you can't give your product away, there are creative ways to provide a loyalty-building interaction that works the same way.
Jeff
Delmonicos was a great little Italian deli I used to frequent. It was run by two brothers in their 70's. Whenever you walked into the place one of them would slice off a piece of cheese and salami and hand it to you on a big sheet of wax paper. I couldn't walk out of there without buying something.
Free samples are an important part of new product introductions and an obvious tactic in food marketing, but often it's not considered in cases like software, big ticket items and intangibles. If you can't give your product away, there are creative ways to provide a loyalty-building interaction that works the same way.
Jeff
posted by Wowza at
12:20 PM
Digg it!
Reddit
Bookmark it!
77 Comments:
ZFXvTX Very good blog! Thanks!
zpYgfv Good job!
actually, that's brilliant. Thank you. I'm going to pass that on to a couple of people.
Wonderful blog.
Hello all!
Magnific!
Nice Article.
Thanks to author.
actually, that's brilliant. Thank you. I'm going to pass that on to a couple of people.
actually, that's brilliant. Thank you. I'm going to pass that on to a couple of people.
Wonderful blog.
tPCNcF write more, thanks.
Good job!
Please write anything else!
Please write anything else!
actually, that's brilliant. Thank you. I'm going to pass that on to a couple of people.
actually, that's brilliant. Thank you. I'm going to pass that on to a couple of people.
Thanks to author.
Wonderful blog.
Wonderful blog.
Hello all!
Hello all!
actually, that's brilliant. Thank you. I'm going to pass that on to a couple of people.
Magnific!
Please write anything else!
Suicidal twin kills sister by mistake!
If ignorance is bliss, you must be orgasmic.
If ignorance is bliss, you must be orgasmic.
Wonderful blog.
A lot of people mistake a short memory for a clear conscience.
Build a watch in 179 easy steps - by C. Forsberg.
Magnific!
Lottery: A tax on people who are bad at math.
Hello all!
Beam me aboard, Scotty..... Sure. Will a 2x10 do?
Lottery: A tax on people who are bad at math.
Build a watch in 179 easy steps - by C. Forsberg.
If ignorance is bliss, you must be orgasmic.
Magnific!
What is a free gift ? Aren't all gifts free?
What is a free gift ? Aren't all gifts free?
Thanks to author.
Ever notice how fast Windows runs? Neither did I.
I'm not a complete idiot, some parts are missing!
The gene pool could use a little chlorine.
actually, that's brilliant. Thank you. I'm going to pass that on to a couple of people.
actually, that's brilliant. Thank you. I'm going to pass that on to a couple of people.
Build a watch in 179 easy steps - by C. Forsberg.
Friends help you move. Real friends help you move bodies
Friends help you move. Real friends help you move bodies.
Hello all!
A flashlight is a case for holding dead batteries.
Magnific!
A lot of people mistake a short memory for a clear conscience.
When there's a will, I want to be in it.
Calvin, we will not have an anatomically correct snowman!
Friends help you move. Real friends help you move bodies
A lot of people mistake a short memory for a clear conscience.
Give me ambiguity or give me something else.
I don't suffer from insanity. I enjoy every minute of it.
I'm not a complete idiot, some parts are missing!
Wonderful blog.
What is a free gift ? Aren't all gifts free?
Lottery: A tax on people who are bad at math.
Oops. My brain just hit a bad sector.
Change is inevitable, except from a vending machine.
Lottery: A tax on people who are bad at math.
What is a free gift ? Aren't all gifts free?
Oops. My brain just hit a bad sector.
Ever notice how fast Windows runs? Neither did I.
Build a watch in 179 easy steps - by C. Forsberg.
When there's a will, I want to be in it.
Give me ambiguity or give me something else.
The gene pool could use a little chlorine.
Clap on! , Clap off! clap@#&$NO CARRIER
Hello all!
Suicidal twin kills sister by mistake!
Post a Comment
Links to this post:
Create a Link