Last night I spoke to a class filled with entrepreneurs at St. Thomas University. The topic was Seize the Market. I suggested they change the theme to: Have the Market Seize You. The game of marketing is different now, I informed them. The customer is in control.

Andy Sernovitz's blog, Damn, I Wish I'd Thought of That. has a great example of a customer taking matters into his own hands. In this case the disgruntled customer is Ad Age columnist and NPR On The Media host Bob Garfield. His nifty little blog, comcastmustdie , invites those with a beef against the cable to giant to vent their issues. Mr Garfield is on a mission to make big corporations treat people better.

From Comcast-must-die.com:
"Congratulations. You are no longer just an angry, mistreated customer. Nor, I hope, are you just part of an e-mob. But you are a revolutionary, wresting control from the oligarchs, and claiming it for the consumer. Your power is enormous. Use it wisely."

-Jeff