Hello, AI Enthusiasts.
Thursday night wind-down—AI never sleeps, but we can try! 😴
Marketing General Incorporated (MGI) reveals that associations are optimistic about 2025—but they’re revamping marketing strategies and investing in tech to keep up.
Meanwhile, Google’s new AI policy framework lays out a vision for scientific breakthroughs, pushing for AI-driven research. And in the world of robotics, AI-powered humanoid robots are taking movement to the next level—dancing, sparring, and mimicking human gestures with eerie precision. 🤖💃
Here's another crazy day in AI:
Why associations are doubling down on marketing tech
Google’s vision for AI-driven scientific discovery
AI-powered robots are learning to dance
Some AI tools to try out
TODAY'S FEATURED ITEM: What’s Changing in Association Marketing
Image Credit:Wowza (created with Ideogram)
Is email marketing losing its edge? Associations think so...
Association professionals are heading into 2025 with optimism about membership growth and revenue—but they’re also realizing they need to level up their marketing strategies. A new report from Marketing General Incorporated (MGI), featured by Mark Athitakis in Associations Now, reveals that associations are planning to invest more in technology and diversify their outreach beyond traditional email.
What’s shaping association marketing in the year ahead?
Bigger investments in marketing and technology – More than half of respondents plan to increase spending on member marketing (56%) and new technology (53%).
Adapting to changes in email marketing – With stricter spam filters from email providers, 37% of associations are exploring alternative communication channels.
Cautious approach to AI – Only 3% of associations currently use AI for member services, and just 19% plan to in 2025, primarily for content creation rather than analytics.
Greater focus on exclusive content – 43% of respondents plan to emphasize publications and specialized resources, a significant increase from the previous year.
For years, email has been the go-to communication tool for associations, but changing algorithms and inbox filtering are making it harder to rely on alone. That’s why many organizations are beginning to experiment with alternative outreach methods like digital advertising, retargeting, and even ringless voicemail. The shift isn’t just about technology—it’s about making sure members actually see and engage with the content that’s meant for them.
At the same time, associations are recognizing that access to unique, high-value content is a major driver of membership. With so much information freely available online, organizations are looking for ways to offer something members can’t easily find elsewhere. The challenge moving forward will be figuring out how to blend technology with personalization—leveraging new tools while maintaining the trust and connection that keep members engaged.
Read the full article here.
Download a copy of the report here.
OTHER INTERESTING AI HIGHLIGHTS:
Google’s Vision for AI-Driven Scientific Discovery
/Kent Walker, President of Global Affairs, Google & Alphabet, and James Manyika, SVP, Research, Labs, Technology & Society
AI is transforming scientific research, accelerating discoveries in fields like biology, climate science, and medicine at an unprecedented pace. Google’s new Policy Framework for Building the Future of Science with AI outlines key steps for policymakers to ensure continued AI-driven progress. The framework emphasizes three core pillars: Infrastructure (expanding AI resources for researchers), Investment (funding AI-powered scientific innovation), and Innovation (pro-innovation policies that remove legal barriers to progress). As AI’s role in science expands, global collaboration and supportive regulations will be essential for unlocking its full potential.
Read more here.
AI-Powered Robots Are Learning to Dance
/Rory Bathgate, LiveScience
A new AI system called ExBody2 allows humanoid robots to move with remarkable human-like fluidity, even performing dances, sparring sessions, and complex gestures with realistic motion. Developed by researchers from UC San Diego, MIT, UC Berkeley, and Nvidia, ExBody2 uses motion-capture data and reinforcement learning to teach robots fine motor skills and adaptive movement. The breakthrough could lead to robots that navigate dynamic environments more naturally, improving their use in fields like healthcare, retail, and manufacturing. The next challenge is training robots to perform these tasks without manually curated datasets, further automating their learning process.
Read more here.
SOME AI TOOLS TO TRY OUT:
That’s a wrap on today’s Almost Daily craziness.
Catch us almost every day—almost! 😉
EXCITING NEWS:
The Another Crazy Day in AI newsletter is now on LinkedIn!!!
Leveraging AI for Enhanced Content: As part of our commitment to exploring new technologies, we used AI to help curate and refine our newsletters. This enriches our content and keeps us at the forefront of digital innovation, ensuring you stay informed with the latest trends and developments.
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