Another Crazy Day in AI: Personalization and Prediction in Marketing
- Wowza Team
- Mar 28
- 3 min read
Updated: Mar 31
Hello, AI Enthusiasts.
Before you close out the week, a quick AI rundown:
AI is rewriting the marketing playbook. On AI Today Podcast, experts break down how businesses are using hyper-personalization, predictive analytics, and automation to target audiences with surgical precision.
Meanwhile, Zendesk’s new AI agents don’t just chat—they solve. With advanced reasoning, they can troubleshoot issues without human help.
And here’s a hot take to leave you with: a creative technologist argues that dismissing ChatGPT’s new image model as “just style transfer” overlooks the true power of multimodality.
That’s a wrap—go recharge before Monday’s madness.
Here's another crazy day in AI:
Marketing in the intelligent age
Zendesk’s AI agents aim for 80% automation in customer support
The point of multimodality and why it’s bigger than style transfer
Some AI tools to try out
TODAY'S FEATURED ITEM: What AI Means for Modern Marketing
Image Credit: Wowza (created with Ideogram)
What if you could predict exactly what your customers want—before they even know it themselves?
Marketing has always been about getting the right message to the right people at the right time. But with AI, businesses can now do this with a level of precision that wasn’t possible before.
In a recent episode of the AI Today podcast, hosts Kathleen Walch and Ronald Schmelzer explore the tangible ways artificial intelligence is transforming marketing practices. Their discussion moves beyond theoretical possibilities to examine how companies are actually implementing AI tools to enhance customer experiences and improve campaign performance.
Ways AI is Changing Marketing:
Hyper-personalization at scale – AI enables businesses to deliver tailored content and recommendations based on real-time insights.
Predictive analytics for better decisions – By analyzing past and present data, AI helps marketers anticipate trends and customer behavior.
Automated and optimized campaigns – AI streamlines marketing efforts by improving ad targeting, automating repetitive tasks, and refining messaging.
Deeper audience insights – AI-powered tools can track customer sentiment, analyze engagement, and provide a clearer picture of what resonates with consumers.
AI is giving marketers new ways to understand and engage with customers, but it’s not a magic solution. The real impact comes from how businesses use these tools—whether it’s improving customer experiences, making smarter decisions, or simply working more efficiently. It’s less about replacing traditional marketing and more about enhancing what already works.
That said, AI isn’t something you just plug in and expect instant results. It requires the right data, the right strategy, and a thoughtful approach to avoid over-reliance on automation. As more companies integrate AI into their marketing efforts, the challenge will be finding the balance between technology and the human touch—because at the end of the day, great marketing is still about connecting with people in a way that feels real and meaningful.
Read more here.
OTHER INTERESTING AI HIGHLIGHTS:
Zendesk’s AI Agents Aim for 80% Automation in Customer Support
/OpenAI
Zendesk has partnered with OpenAI to build a new class of AI service agents that go beyond scripted responses to autonomously plan and execute resolutions. By integrating Retrieval-Augmented Generation (RAG) and advanced reasoning, these AI agents can adapt conversations, disambiguate customer needs, and execute workflows seamlessly. With automation rates nearing 80%, businesses can deploy these AI-driven service agents in minutes instead of days—bringing faster resolutions and smarter customer interactions.
Read more here.
The Point of Multimodality and Why It’s Bigger Than Style Transfer
/Creative Technologist, Bilawal Sidhu (@bilawalsidhu) on X
Many assume ChatGPT’s new image model is just another style transfer tool, but Creative Technologist Bilawal Sidhu argues it’s far more than that. Equipped with ControlNets, LoRAs, and advanced compositional abilities, this AI acts like a graphic designer, compositor, and creative partner all in one. From 3D perspective shifts to pixel-perfect text rendering, it’s collapsing traditional Canva, Figma, and VFX workflows into simple prompts. With video editing on the horizon, the future of AI-driven creativity is just getting started.
Read more here.
SOME AI TOOLS TO TRY OUT:
Reword – AI-powered collaboration for creating helpful, reliable, and people-first content.
Zendesk – AI-driven customer service and sales CRM for exceptional support experiences.
Ideogram 3 – An image generator with Style References and billions of preset aesthetics.
That’s a wrap on today’s Almost Daily craziness.
Catch us almost every day—almost! 😉
EXCITING NEWS:
The Another Crazy Day in AI newsletter is on LinkedIn!!!
Leveraging AI for Enhanced Content: As part of our commitment to exploring new technologies, we used AI to help curate and refine our newsletters. This enriches our content and keeps us at the forefront of digital innovation, ensuring you stay informed with the latest trends and developments.
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