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The unique approach of LEGO Serious Play® drives success in a variety of business settings

Many different types of businesses can benefit from using LEGO Serious Play® in their team-building and problem-solving processes. For example, technology companies can use it to help their teams come up with new product ideas or find creative solutions to technical challenges. Consultancy firms can use it to help their clients develop strategies for their businesses. And creative agencies can use it to generate new ideas for their client's marketing campaigns.


LEGO Serious Play is a powerful tool that can help businesses boost creativity and collaboration among their employees. This unique method, developed by the LEGO Group, involves giving participants a set of LEGO bricks and asking them to build models that represent their ideas or solutions to a specific problem. These models are then used as a starting point for discussions and collaborative problem-solving.


The use of LEGO bricks in this way stimulates creativity and encourages team members to think outside the box. It also provides a tangible, hands-on way for employees to engage with their ideas, which can help to break down barriers and foster open communication. Additionally, building with LEGO bricks allows team members to experiment with different solutions without the fear of failure, which can encourage a culture of innovation and creativity within the team.


The use of LEGO Serious Play in the workplace can also have a positive impact on team dynamics and inclusivity. This method is highly inclusive, allowing people of all ages and backgrounds to participate and have their voices heard. This can help teams to build stronger relationships and work more effectively together.


Overall, the unique approach of LEGO Serious Play can drive success in many different business settings. By fostering collaboration and creativity among team members, it can help businesses to innovate and stay ahead of the competition.


Wowza is certified in Lego Serious Play and can design workshops for any business or organization.

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