Another Crazy Day in AI: Your SEO Process Needs This
- Wowza Team
- May 15
- 4 min read
Hello, AI Enthusiasts.
The inbox is slowing down, the snacks are calling, and your brain might already be halfway into the weekend. But before you unplug, here’s a little something to chew on:
If SEO’s on your plate, a Senior Marketing exec just dropped six ways to integrate AI that actually make sense—from repurposing videos to building custom GPTs. Fewer headaches, better results.
Need to level up your AI chops? A reader-supported publication for AI Engineers compiled a 50-piece reading list that skips the classics and gets straight to the stuff engineers actually need.
And YouTube’s new ad trick? They’re reading the room. Catching you right after the most emotional moment.
Here's another crazy day in AI:
How AI fits into everyday SEO
What every AI engineer should read in 2025
YouTube’s new AI tool finds the best time to show ads
Some AI tools to try out
TODAY'S FEATURED ITEM: Make AI Your SEO Sidekick
Image Credit: Wowza (created with Ideogram)
Are you using AI in your SEO workflow, or is it using you?
Search Engine Optimization is a long game, and for many marketers, it's been filled with tedious tasks and repetitive workflows. But with the right approach, AI can transform your everyday SEO—from speeding up content creation to finding hidden growth opportunities. Stephanie Wallace, Senior Vice President of Marketing at Nebo Agency, recently shared valuable insights on Search Engine Land about integrating AI into everyday SEO practices. She outlines six practical, responsible ways to embed AI into your SEO workflow—without cutting corners or losing your voice.
Whether you're looking to build a custom AI assistant or scale content with purpose, her guide offers tactical advice and real examples that go beyond basic prompts.
6 smarter ways to boost your SEO with AI (the right way):
Create a custom AI assistant tailored to your SEO needs for more consistent, specialized outputs.
Scale your content ideation by priming AI with audience personas, funnel stages, and keyword themes.
Perform faster content gap analyses to uncover missing topics and better compete with rival content.
Repurpose video content into blogs, social posts, or landing pages by using transcription + AI writing tools.
Use prompts strategically, giving clear direction, tone, audience, and examples for more accurate outputs.
Treat AI like a junior teammate—give it feedback, refine prompts, and iterate as you go.
What’s especially helpful about this piece is how grounded it is in actual use cases. The suggestions aren’t abstract—they’re practical, based on real workflows that teams are testing and refining. Wallace emphasizes the importance of balance: using AI where it adds efficiency, but staying involved where judgment, tone, and strategy still matter.
It’s a measured take that encourages experimentation, not over-reliance. Instead of adopting AI just to follow a trend, it’s about seeing where it fits into the work you're already doing—making small improvements that add up over time. For those navigating how to bring AI into an existing SEO process, this article offers a solid starting point and a few thoughtful reminders along the way.
Read the full article here.
OTHER INTERESTING AI HIGHLIGHTS:
What Every AI Engineer Should Read in 2025
/Latent Space
Latent Space has curated a practical, focused reading list of 50 essential papers, models, and blogs for AI engineers — covering everything from LLMs and prompting to RAG, agents, and diffusion. Designed for engineers who want to build, not just theorize, the list skips academic classics in favor of what actually matters in 2025 AI workflows. Whether you're fine-tuning models, experimenting with Chain-of-Thought prompting, or implementing retrieval-augmented generation, there’s something useful here. Think of it as a one-year crash course in the current state of AI engineering.
Read more here.
YouTube’s New AI Tool Finds The Best Time To Show Ads
/Lauren Forristal, on TechCrunch
YouTube is launching “Peak Points,” a new AI-powered ad format that inserts ads immediately after emotionally intense or highly engaging moments in videos. Powered by Google’s Gemini AI, the system analyzes content to determine when viewers are most captivated, then delivers an ad right after. While it’s a smart play for advertisers seeking to maximize recall, it may frustrate users who want to stay in the moment. YouTube also introduced a new shoppable product feed, making it easier for users to shop directly from ads.
Read more here.
SOME AI TOOLS TO TRY OUT:
Skarbe – Automates your sales workflow, no traditional CRM needed.
Tensorlake Cloud – Turns messy documents into clean, structured, AI-ready data.
Curio – Interactive experiences that bring toys to life and spark imagination.
That’s a wrap on today’s Almost Daily craziness.
Catch us almost every day—almost! 😉
EXCITING NEWS:
The Another Crazy Day in AI newsletter is on LinkedIn!!!
Leveraging AI for Enhanced Content: As part of our commitment to exploring new technologies, we used AI to help curate and refine our newsletters. This enriches our content and keeps us at the forefront of digital innovation, ensuring you stay informed with the latest trends and developments.
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