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Turn First Service Appointments Into Lifetime Retention

Most dealerships lose customers right after the sale.

Here's the problem:

  • Only about 64% of new buyers schedule their first service within 90 days

  • The rest? They often never come back

  • That's years of lost CP revenue, warranty sales, and repurchase loyalty

The First Service Appointment Tracker changes that.

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What It Does

Track Every Sale

Tracks every new sale against first service appointment within 90 days

Calculate Show Rates

Auto-calculates show rates vs. no-shows

Live Retention Score

Produces a live "First Service Retention Score" you can track just like a sales KPI

Generate Call Lists

Generates BDC call lists for:

​

  • Customers with no appointment yet

  • Customers who no-showed

  • Upcoming appointments in the next 7 days

Why It Matters

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Higher Service Retention

Dealers who make first service a KPI see +20% higher service retention over 3 years

CP Margin Lift

Big CP margin lift from customers who stay loyal

Repurchase Probability

Increased repurchase probability — customers who service with you are far more likely to buy from you again

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How It Works

  1. Export new sales + service appointments from your DMS/CRM

  2. Paste the data into the Tracker

  3. Instantly see:

    • Who’s scheduled, who’s not

    • Who needs a call

    • Your real-time First Service Retention Score

  4. Update weekly — it becomes a living KPI for your store

Who Should Download It

Dealer Principals

Who want real retention, not just volume

2

Service Managers

Looking to lock customers in early

3

BDC Leaders

Who need ready-to-work call lists every week

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Get the First Service Appointment Tracker FREE

Don't let 35% of your customers vanish after the first 90 days.

Start turning first service into long-term retention today.

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